5 Creative Product Video Lighting Ideas
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Looking to level up your product videos with dynamic lighting but don’t have a full studio? The Zhiyun M20C might be your new favorite tool. It’s compact, powerful (20W), and packed with features—including RGB, app control, and magnetic mounting.
Here are 5 fun and creative ways to use it in your product shoots:
Rotating Hard Light
Use the light without a diffuser and slowly rotate it around your product to create dramatic moving shadows. Bonus: adjusting the barn doors can help shape the light exactly how you want it.
Shadow Play with Barn Doors
Barn doors are perfect for creating custom shadows. Try angling them to cast stylish shapes on your background or use them to focus light on specific areas of your product.
Backlighting Through Frosted Glass
Have a closet door with frosted glass? Place your product in front and backlight it using the M20C. This setup gives a soft, glowing look—great for skincare or beauty products.
Strobe or “Paparazzi” Lighting
Use the strobe effect to simulate a flashy, high-energy environment. Set the strobe speed and brightness in the app or manually to match the mood you're going for.
Light Trails with Long Exposure Video
Slow your shutter speed and move the light around your product to create beautiful light streaks. It’s like long-exposure photography but in motion—great for adding a unique twist to your videos.
Final Thoughts:
You don’t need a big studio to get creative. Try out these lighting ideas and experiment with your own! Let me know which setup was your favorite—or share one of your own in the comments.
